Content Marketing
Content marketing for founders: essays and editorial content that build an audience over time, written for readers first, not keyword-stuffed for a crawler.
Essays and editorial content written for a specific reader, on a steady rhythm, building an audience over time rather than chasing a single post. Same discipline behind The Anonymous Architect's own essay system (see Work).
Common questions
Isn't this just blogging?
Blogging is one format. The point is publishing things a specific reader finds genuinely useful, on a steady rhythm, so that over time your site becomes a reason to visit rather than a brochure. That can be essays, guides, or answers to the questions your customers actually ask.
How often do I need to publish?
Less often than you'd think, more consistently than most manage. Two solid pieces a month beats a burst of eight followed by silence, both for readers and for search engines.
Do you write it, or do I?
Either, or both. Some clients want writing done for them from an interview; others write and want editing and structure. The knowledge comes from you either way. Nobody can fake founder-level insight.