Writing

Plain-spoken pieces on websites, brand, and being found online, written for founders and small teams, not for other agencies.

Why modernisation starts underneath

The JSE tripled its software spend, much of it moving a core system off a mainframe. What that says about the order of digital projects, at any size.

What actually changes when a site is hand-coded instead of built on a page builder. Speed, cost, flexibility, and who each one suits.

Five real reasons a new or small-business website doesn't appear in Google search results, explained plainly, and how to tell which one is yours.