The Anonymous Architect
Essays, a book funnel and on-site checkout for a pen-name publishing brand.
The situation
A publishing brand written under a pen name, where the writing is the product and the reader journey runs from an essay to a book. That means two jobs on one site: somewhere essays can be read comfortably, and a path from reading to buying that does not feel like a hard turn.
What we did
Built end to end on Astro: the essay reading experience first, then a book funnel that follows from it, then checkout on the site rather than handing the reader off to a third-party page at the moment they had decided to buy.
Because the writing carries the brand, the design stays out of its way: typography and reading comfort took priority over anything decorative.
Where it landed
Live at incognitoarch.com, with essays, the book funnel and checkout all running on one hand-coded site.